A garden centre is a business that thrives on word-of-mouth marketing and customer loyalty; after all, people will only continue coming back if they have a positive experience. The trick to keeping customers returning again and again is to offer them something new every time they visit. Your customers may be willing to return over and over again if you give them new plants, materials, or information with each visit. While your goal should always be to keep your visitors coming back multiple times throughout the year, it’s good to have a few tricks up your sleeve in case things get slow at certain points during the season. If your visitors aren’t coming back as often as you would like them to, it might be because your marketing strategies are lacking. Here are some helpful tips for optimizing your garden centre marketing techniques so that you can see an increase in traffic once again.
Host Garden Centre Marketing Events
If you want to attract both locals and tourists, you’ll want to host garden centre marketing events that appeal to both groups. Though local events are great for building loyalty in your surrounding neighbourhood, tourists who visit your garden centre during one of these events will likely want to come back again. By hosting garden centre marketing events such as gardening workshops, plant clinics, and outdoor activities, you can entice more visitors to your location. These types of events will also help you build a more personal relationship with your customers and create a brand name that is memorable. Once you have a few major events planned for the year, you can also consider hosting smaller events such as flash sales and gardening trivia nights. These types of one-day-only events can help you increase sales and bring in new visitors.
Offer Exclusive Deals Only to Visitors
If you want to encourage customers to come back, one of the best ways to do so is to offer them a special, exclusive deal that they can’t get anywhere else. This can be as simple as offering visitors a buy one, get one free promotion or offering them a special discount on a product that is only available at your garden centre. By offering exclusive deals, you will encourage customers to come back to your garden centre and spend more money than they would have otherwise. As a result, you will generate more profit for your business and see more foot traffic throughout the year.
Create a Unique Visitor Experience
One of the best ways to entice customers to come back to your garden centre is to create a unique visitor experience. This can be done in a number of different ways, including building an outdoor area where kids can play and learn about gardening, hosting an annual gardening competition, or creating a window display that is unlike any other. Creating a unique visitor experience will help you stand out from your competitors and it will encourage customers to come back over and over again. Once you have created a unique visitor experience, your customers will want to share it with their friends and family members who are gardeners. By creating a unique visitor experience, you will encourage visitors to talk about your garden centre and prompt them to return with their children and grandchildren. Garden Centre Marketing
Partner With Brands That Appeal to Your Visitors
Partnering with brands that appeal to your visitors is another great way to boost traffic and encourage repeat visits. You can partner with other gardening brands such as fertilizer and pesticide companies, seed providers, and more. By partnering with another brand, you will have an opportunity to cross-promote your brand while also gaining a new audience of potential customers. Your new partner may also be willing to return the favour and partner with you as well. By partnering with another brand, you can also help to increase your brand awareness and make your garden centre name more memorable.
Offer Educational Classes and Trainings
Another great way to boost foot traffic at your garden centre is to offer educational classes and trainings. Though your visitors may be there to shop for plants and gardening supplies, they might be interested in learning more about specific plants and their care requirements. For example, you might offer a class on how to properly prune roses or how to care for indoor plants. These types of classes will help your visitors become more knowledgeable about gardening and they will likely want to come back for more classes as time goes on. By offering educational classes and trainings, you will encourage repeat visits from your customers and you will help to make your garden centre a more educational and interesting place to be.
A garden centre is a business that thrives on word-of-mouth marketing and customer loyalty; after all, people will only continue coming back if they have a positive experience. The trick to keeping customers returning again and again is to offer them something new every time they visit. By hosting garden centre marketing events, offering exclusive deals only to customers, creating a unique visitor experience, partnering with brands that appeal to your visitors, and offering educational classes and trainings, you can increase foot traffic and encourage repeat visits.
This article is provided by https://www.gardenconnect.com/online-marketing